Search engine optimization is a technique of optimization of the websites through organic process / natural process. This technique helps the search engines to find the website and to rank higher...
Internet has turned into a revolutionary fastest medium of communication and information exchange. Gone are those days when usage of Internet was limited to emails and websites for products and services. ...
Reputation management is a professional communications practice. It ensures that the information about an individual, business, or organization is approachable to the public online as well as through traditional ...
Online brand management ramp up and maintains a speculative image of a business on the internet world. A brand is a stamp of ownership, a guarantee of good source and good quality. It can take your company...
Top Ranking, best social media presence, solid brand management, best keyword positioning, lots of traffic but no business conversation then what?...
Internet has turned into a revolutionary fastest medium of communication and information exchange. Gone are those days when usage of Internet was limited to emails and websites for products and services. With the emerging Social networks like Google+, Facebook, Twitter, Linkedin, Myspace etc, the limitations are now removed and the Internet users are allowed to communicate and share information, interests and ideas with a few clicks. Social networks are open for both the user groups and the businesses to interact, share and involve in social activities. The introduction to Web 2.0 application plays a major role in attracting traffic to your website by sharing unique contents over the vast social networks. Social Media Optimization (SMO) the term is derived from the implementation of online marketing strategies over the Social networks which encourage people (having similar interest) to interact with other users and exchange thoughts or opinion about a company. The SMO services not only helps you in yielding traffic but, also adds online reputation and brand-ability to your company or business.
Most people search their need for products and services in the search engines, but search engines cannot be the only source for traffic to your website. As more number of companies are increasing, people are getting more benefits out of fit. All the companies are competing and giving a lot of offers to their customers to attract them. People get confused to choose a company, which is reliable and cost effective. In that case peoples follow social networks to see their customer reviews popularity, etc. Companies which are highly popular in social media, get higher number of visitors, traffic, reviews and hence get more conversion rate.
The advantage of social media optimization is that, when your content is shared among social networks like Blogs, Forums, Video and Image sharing, Social bookmarks, press releases etc, your website will attract large number of visitors from different geo-locations. That means your website gets popular in the eyes of search engines. Search engines are following the activities in the social networks to rate a website. The more is the social presence, the more is the traffic. When you get more traffic, you can get more website reviews. Combined factors like visitors, traffic, popularity, social presence will lead to better ranking.
Social media optimization can be more powerful practice to get maximum ROI when utilized wisely, using SMO in a misleading way cannot produce any result and even can harm your brand and reputation. Many companies provide SMO services but, they lack some techniques to get the maximum out of it, because their approach to Social Media Marketing is obsolete. At TruOn we focus on getting tons of visitors everyday, by taking the advantage of available resources. To be ahead in this competition, we need to be more creative and advanced. Our Social media engineers update themselves with the latest trends in search engines and social media. We maintain a record of social networks which have a high traffic rate to make website flow in the network. We analyze, organize and finally create strategies to utilize the Web 2.0 technology for your website campaign.
Another great advantage of social media is that, it costs nothing to join and participate in the society. More than thousands of people are joining new social networks each day and millions of people sharing information from one to another.
Why you need Social Media Optimization (SMO) for your business?
Attracting visitors and traffic
By updating news & feeds of your business regularly and promoting new products you can reach more people in the network.
Constantly engaging your website in social media conversations, inviting people and keeping them busy reading your new contents will create an image of your brand in the mind of the people.
Get Customer Reviews and Feedback
By creating and inviting people in the events, you can regularly take surveys online and accordingly you can get more reviews and feedback which will help fulfilling customer needs.
Online Reputation Management
Any business needs a good reputation, especially online businesses are highly prone to bad reputation. High presence in social media activities will add good reputation and good reputation can bury bad publicity.
Increase website rankings
Sharing links in different social bookmarking sites & press releases and driving traffic from them will increase site relevancy and hence rank well in search engines.
Customer acquisition is a bigger focus for small business owners than it is for those running mid-sized to large businesses. SMO helps generating traffic and spread the word about your site which can be achieved through posting blogs achieves the same effect by sharing content through the use of RSS Feeds in the blogosphere and special blog search engines.
No cost MarketingJoining and doing different activities in social media, costs you nothing. What is cost is the time you can spend, because time is money.
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